Share of Care: Unlocking market insights with new data solutions

In today’s ever-changing health care landscape, having access to real-time data and clear market insights is no longer a luxury — it’s essential for survival. With pressures like capacity constraints, shifting care models, and growing patient acuity, health care organizations are continuously looking for innovative ways to compete, improve patient care, and plan for future growth. These challenges are particularly significant in rural organizations, where providers often operate with fewer resources and data-driven decisions are even more critical.

Sg2, a leading authority in health care trends and analytics, has unveiled its Share of Care solution. This groundbreaking tool offers health care organizations — including those in rural communities — an unprecedented level of visibility into clinical activity across all care settings. By providing timely and accurate insights into local market volume and competition, Share of Care empowers providers to optimize their service delivery models, improve patient experiences, and plan strategically for growth in the communities they serve.

For rural health care organizations, where competition with larger systems and new market disruptors like retail clinics can be fierce, this visibility is critical. Understanding where care is delivered and who controls the local market share helps rural providers make informed decisions about expanding services, attracting and retaining patients, and ensuring long-term sustainability.
 

Why Share of Care stands out

What sets Share of Care apart in the data market is its ability to provide insights at speed and scale. While many data solutions exist, few offer the ease of use and connectivity that Share of Care does, which is particularly beneficial for rural health care systems that may have fewer staff and less time to dedicate to managing complex data systems. By integrating seamlessly with Sg2's existing suite of market insights and intelligence tools, Share of Care allows health care leaders to make decisions based on real-time data without the delays often associated with gathering and analyzing claims data.

The solution also stands out in its flexibility. Rural health care leaders can access insights via application programming interfaces and other connectivity channels, ensuring the information they need is available when they need it. This ease of access is crucial for rural providers who often have to stretch limited resources across multiple sites or facilities.

“Health care organizations need a clear, timely, and accurate view of their local market volume and market position to make informed decisions — from service line strategy to workforce planning and beyond,” says John Becker, Sg2 senior vice president of sales, service, and insights delivery. “Share of Care brings that clarity, helping providers compete effectively for patient volume in their markets.”
 

How Share of Care supports rural health care leaders

Rural health care leaders face unique challenges that make data-driven insights all the more important. With smaller patient populations and greater geographic distances, retaining patients and planning for future growth can be difficult. Share of Care addresses these challenges by providing a comprehensive view of the local market that extends beyond traditional hospital settings. By understanding patient movement across all sites of care — including primary care, specialty clinics, outpatient facilities, and even retail clinics — rural providers can identify gaps in care, areas for expansion, and opportunities for collaboration.

Here are some specific ways Share of Care can benefit rural health care leaders:

• Understand market size, share, and position: Share of Care allows rural health care organizations to see the full competitive landscape, including data from independent providers, health systems, and disruptive new entrants like retail health clinics. This level of visibility is key to identifying opportunities for growth, retaining patients who might otherwise seek care outside their local community, and ensuring long-term sustainability.
• Monitor competitors and new entrants: Rural hospitals and clinics often face stiff competition from larger systems and non-traditional health care providers, such as retail clinics and big-tech-backed ventures. Share of Care enables rural providers to monitor these competitors across the full care continuum, helping them to stay competitive by identifying where patients are seeking care and why. This information can guide decisions about expanding services or forming new partnerships to meet patient demand.
• Plan for access and capacity: Rural health care facilities must balance limited resources with the need to provide comprehensive care. Share of Care offers site-, system-, facility-, and provider-level details that help rural health care leaders make informed decisions about capacity planning, service expansion, and patient access. By identifying where patients are going for care and what services are in demand, rural hospitals can adjust their offerings to better meet the needs of their community.
• Integrate data for holistic insights: Share of Care’s ability to integrate claims data with demand forecasts and other market insights offers rural health care leaders a powerful tool for growth planning. By combining multiple data sets, rural providers can make strategic decisions based on a holistic view of their market, rather than relying on fragmented or outdated information. This comprehensive approach is particularly valuable for rural providers who must carefully allocate resources to maximize ROI.
   

Driving growth and sustainability in rural health care

For rural health care organizations striving to optimize their care delivery and growth strategies, Share of Care offers a unique solution that delivers timely, accurate, and actionable market insights. These insights are crucial for rural providers, who must compete with larger health systems while addressing the unique health care needs of their communities.

 “Share of Care brings clarity to providers so they can invest in growth with confidence,” Becker says.

For rural health care leaders, confidence in their market data can make all the difference when it comes to securing the future of their organization.  With Share of Care, rural providers no longer need to navigate their market blindfolded. Whether you're evaluating potential partnerships, making capital investments, or deciding on the next steps for workforce expansion, Share of Care provides the strategic insights you need to move forward.
 

Empowering rural health care providers with data-driven growth

In rural health care organizations  where resources are often scarce and the stakes are high, having access to the right data at the right time is essential. Sg2’s Share of Care solution offers rural health care leaders a powerful tool for navigating the complexities of today’s health care environment. By delivering insights that are timely, accurate, and actionable, Share of Care empowers rural providers to plan for growth, compete effectively, and ultimately deliver better care to the communities they serve.

NRHA adapted the above piece from Sg2 Health Care Intelligence, a Vizient company and trusted NRHA partner, for publication within the Association’s Rural Health Voices blog.

About the author: Jeneen Ablan, RN, is a strategic affiliate manager with over 23 years of GPO/Consulting experience. Jeneen is an award winning account manager with extensive experience including healthcare sales, consulting, marketing, GPO's, distribution, negotiations and new business development. She's self-motivated, enthusiastic, results oriented and success driven with a strong focus on customer relationship and revenue growth.